5 Self-Advocacy Strategies to Learn From Gen Zers for a Fulfilling Career

As someone who teeters the line between Millennials and Gen Z, I’m intrigued by how both generations navigate the workplace. We have more similarities than differences, but I’d argue that Gen Z grew up with more internet access, which affects how they view themselves and the world. Their familiarity with the digital world gives them a particular edge, especially as they learn how to use their voices and stand up for their convictions.

Gen Z isn’t afraid to stir the pot if it means investing in a meaningful career. If discontent, they’re more likely to challenge norms and ask for what they deserve—whether salary, DEIA initiatives, or mental health resources. 

With research from Deloitte’s 2024 Gen Z and Millennial Survey, we explore five self-advocacy skills to learn from Gen Zers who expertly create spaces that adapt to their professional needs. 

1. Hold onto your sense of purpose.

Our sense of purpose influences our career choices. The more connected we feel to our everyday work, the more our satisfaction and loyalty improve. According to Deloitte, 86% of Gen Z professionals expect their values to align with those of their companies. And if there's a lack thereof, nearly half are quick to deny potential employers.

More than ever, younger people are committed to their beliefs, so much so that a job that compromises their opinions quickly falls off their radar. This is a strength worth emulating, especially if we want to nurture a more equitable corporate environment shaped by diverse perspectives. 

2. Keep prioritizing your work and life balance.

While companies are slowly transitioning their workers back to the office, people aren't keen on returning full-time. This isn't to put one option over another; some benefit from a remote setting, while others prefer in-person engagement. Gen Z wants the freedom to choose. 

Flexibility is key to balancing work and personal life. It allows us to opt when and where we work, not compromise our five-to-nines after our nine-to-fives. After all, life is more than just the eight hours we spend at our desks. 

3. Have open discussions about mental health. 

The discussion surrounding work and mental health has steadily increased over the years. However, with only about half of Deloitte’s survey respondents feeling confident about sharing their struggles with their managers, the data suggests a gap exists between resources and employees’ willingness to use them. 

Help normalize ongoing conversations about mental health with you and your team. Facilitate check-ins and meetings where you can talk about work and well-being. Doing so helps build trust and may encourage others to follow your example.

4. Seek employers who value you and the greater good. 

More than half of the Gen Z workforce believe companies should care about more than just their success. They’re particularly drawn to employers who prioritize sustainability, ethical GenAI, and social equality. Those who contribute to a greater cause are more likely to capture attention from the younger talent pool than those who don’t. 

Focus on businesses committed to a cause or movement you’re passionate about. Do they verbally share their support or follow up with tangible actions? Don’t be afraid to ask and advocate; it’s likely there are others who share your opinions. 

5. Be the change you want to see.

Gen Zers doesn’t just want to see change; they want to be active participants. They seek to experience transformation for themselves, whether by distancing themselves from companies that don’t prioritize their needs or asking for equitable career opportunities.

Being at the forefront of transformation can be daunting, but you don’t have to do it alone. Hone your self-advocacy skills, recognize your potential for influence, and lean on your network to uplift your efforts and create a brighter future of work for everyone. 

Looking to learn how to advocate for yourself at work? 

CCWomen is a community platform by women, for women and allies. Our network of customer contact leaders and career trailblazers is here to empower your self-advocacy skills. Whether insightful webinars or illuminating all-day summits, we’re here to equip you with the tools (and people) for a fulfilling career. 

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