#8 THE FUTURE OF BLACK FRIDAY: TALES OF THE BEST (AND WORST) CX with the CCWomen team
You're surrounded by Tupperware. You just had pie for breakfast. You stretch your fingers and take a sip of coffee from a mug your mom had made with your sibling's face on it.
You open your browser to hundreds of emails. 10%, 25%, 30% off.
It's time to play the biggest game of consumer Monopoly of the year.
Black Friday has evolved over the last century-- and especially over the last ten, fifteen years. We're wondering, though, about the future. With an ever-evolving technological landscape and rapidly shifting consumer behavior and expectations, how will companies rethink their biggest sales events of the year?
Join Sandy, Taylor, and myself as we discuss:
- The weird history of Black Friday
- The gamification of Black Friday: which companies are killing the game, and which companies are watching from the sidelines
- Bad customer experiences and how brand loyalty factors into sales season
- Gen Z expectations of Black Friday & conscious consumption-- what companies need to know to delight the next generation of consumers
- Consumer trends & technological trends: how we foresee the future of Black Friday
& much more.
How do you participate in Black Friday? And how is your company adapting to fit the consumer expectations of holiday season sales? Follow us on IG @ccwomenstrong and let us know your thoughts.
Like what you hear? Give us a shout at ccwomen@cmpteam.com. We'd love to hear from you.
